MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS (MICE)

The development of the Philippine convention industry became official government policy in 1976, a milestone year that marked the establishment of Southeast Asia’s first full-fledged convention center, the Philippine International Convention Center (PICC); and the creation of the Philippine Convention Bureau (PCB) as a government corporation dedicated to the promotion of Philippines as a meetings and convention destination. That same year, the Philippines successfully played host to the International Monetary Fund - World Bank Joint Conference that signaled the entry of the Philippines into the world conventions market.

Since then, the Philippines has hosted some of the biggest and most important international and regional meetings, conferences, conventions, congresses, and events that have made its capital city, Manila, one of the acknowledged “Convention Cities” of the world.

The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the Philippine Convention and Visitors Corporation, now known as Tourism Promotions Board (TPB), in response to market developments which embraced the new, more specialized, and quality-oriented Incentive Travel Industry. In recent years, the meetings, conventions, and incentive travel industry evolved into an even wider representation of several specialized sector of tourism to encompass exhibition and events. The convention industry now became known by the acronym: MICE, which stands for Meetings, Incentives, Conventions and Exhibitions/Events.



THE ROLE OF THE TOURISM PROMOTIONS BOARD (TPB)
The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing large-scale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

Its Conventions and Incentive Travel (CIT) Unit in particular, provides comprehensive information, technical assistance and guidance to planners, organizers, association and corporate executives, government and non-government institutions, and other entities who seek an ideal venue for their meetings, incentive travel groups, conventions, exhibitions and events.

The TPB offers its experience and expertise through the following wide range of services and business solutions to convention and meeting planners and incentive travel organizers:

  1. SALES AND PROMOTIONS
    Aggressive Philippine participation in MICE-specific international trade shows and expositions, the conduct of sales missions abroad; and the organization of regular MICE Buyer Invitational Programs to the Philippines.
  2. BID PREPARATION
    Matching international account leads with local counterparts with the potential to bid; technical assistance in the planning, preparation, and submission of Philippine Bid Proposals; active assistance in soliciting multisectoral support and in drawing up a total package of benefits and privileges for Bid Presentions before international decision making Boards and entities.
  3. LIAISON SERVICES
    Coordination between the international Host Committee and the Local Counterpart Organization; assistance in matching the international organization’s requirements with suitable Philippine facilities and services; locating and endorsing PDOT/TPB-accredited and professional MICE suppliers; and in liaising with government and other relevant local entities for necessary permits, endorsements and authorities.
  4. PROMOTIONAL MATERIAL SUPPORT
    Provision of an adequate supply of specialized information materials on the Philippines as an ideal destination for MICE groups, marketing paraphernalia like audio visual presentations, Delegates’ bags and kits, giveaways, specially printed materials and other materials as required.
  5. TECHNICAL VISITS
    Coordination and organization of technical visits of international MICE Clients in relation to a bid or a hosted/booked MICE account.
  6. ATTENDANCE PROMOTION
    Assistance in promoting attendance to booked events through its network of foreign and domestic offices.


As Asia’s pioneer in conventions, the Philippines can easily host an international event with expertise and creative approaches. More importantly, though, it offers the added incentive of discovering 7,107 island experiences: breathtaking natural wonders that range from the golden sunset of Manila Bay to the virgin rain forests and mysterious underground rivers of Palawan; from historic Intramuros and Vigan to the graceful mosques and indigenous tribes of Muslim Mindanao; from golfing greens to 44,097 square meters of coral reef dive sites teeming with marine life; from innumerable pristine white-sand beaches to the wonder that is the Banaue Rice Terraces.

But however each visitor experiences the Philippines, what shines through is the genuine warmth and gracious hospitality that comes naturally from the heart of every Filipino. This is the heartware, the extra touch which adds a special, welcoming spark to each guest’s stay. It is an added perk that makes any convention or incentive trip to the Philippines a memory that will last a lifetime.

CONVENTION AND EXHIBITION FACILITIES

  1. PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC)
    CCP Complex, Roxas Boulevard, Manila, Philippines

    An architectural landmark on its own, housing works of various Filipino master artists in painting, the Philippine International Convention Center made history as Asia’s first convention center, setting a trend that led to countries to build their own.

    It provides the perfect venue for every gathering and purpose. It offers excellent facilities for meetings, conventions, exhibits and special events – a Plenary Hall that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other meeting rooms.

    Contact Details
    Address: CCP Complex, Roxas Boulevard, Metro Manila, Philippines
    Tel. No. : +63.2.551.6920 / 551.6902 / 551.6296
    Fax No. : (632) 5516856
    Email    : memd@picc.gov.ph
    Website : www.picc.gov.ph

    DIMENSIONS AND CAPACITIES

    DELEGATION BUILDING
    Venue Area (sqm) Dimension (L x W x H) Theater Classroom Cocktails
    GROUND FLOOR
    Leaders Hall 361 - 153 64 220
    Corporate Board Room 1 98 - 0 0 0
    Corporate Board Room 2 85 - 0 0 0
    Documents Distribution 96 - 0 0 0
    SECOND FLOOR
    D-216 Series 432 - 0 0 0
    THIRD FLOOR
    Meeting Room 9 158 13.7 x 11.5 x 2.4 114 48 120
    Meeting Room 10 193 19.1 x 10.1 x 2.4 162 56 120
    Meeting Room 11 367 23.8 x 15.4 x 2.4 462 154 240
    Meeting Room 12 367 23.8 x 15.4 x 2.4 462 154 240
    Meeting Room 14 232 21.9 x 10.6 x 2.4 190 72 170
    D-301 Series 852 - 0 0 0
    D-306 Series 193 - 0 0 0
    FOURTH FLOOR
    Summit Hall C 380 19.5 x 19.5 x 8 382 126 200
    Summit Hall D 380 19.5 x 19.5 x 8 382 126 200
    Summit Hall E 190 19.5 x 9.75 x 8 168 56 100
    Summit Hall F 190 19.5 x 9.75 x 8 154 56 100
    Summit Hall G 98 9.6 x 11.8 x 4 87 32 40
    Summit Hall H 52 7.6 x 6.8 x 4 43 12 20
    FIFTH FLOOR
    East Banquet Hall 738 - 0 0 460
    West Banquet Hall 674 - 0 0 420

     

    SECRETARIAT BUILDING
    Venue Area (sqm) Dimension (L x W x H) Theater Classroom Cocktails
    GROUND FLOOR
    West Wing Hall 1102 - 1050 360 630
    East Wing Hall 858 - 1050 306 600
    Media Center 1136 - 1204 480 800
    SECOND FLOOR
    Banquet Hall 658 - 350 156 300
    Function Room A 55 10.3 x 4.8 x 2.4 48 0 30
    Function Room B 95 - 67 22 50
    Meeting Room 2 225 7.8x 14.4 x 2.8 486 168 160
    Meeting Room 3 225 7.8 x 14.4 x 2.8 210 60 160
    Meeting Room 4 324 7.5 x 18.5 x 5.4 391 0 0
    Meeting Room 5 324 7.5 x 18.5 x 5.4 421 128 250
    Meeting Room 6 243 16 x 15.2 x 5.4 220 72 160
    Meeting Room 7 150 16 x 9.4 x 5.4 110 48 80
    Meeting Room 8 150 16 x 9.4 x 5.4 110 48 80
    THIRD FLOOR
    Multi Purpose Hall 538 - 486 110 320

     

    PLENARY HALL
    DIMENSIONS
    Area (sqm) 3175
    L x W x H (m.) 51 x 42 x 11
    CAPACITY
    Theater 3813
    Classroom 0
    Banquet 0 (Round)
    Banquet 0 (Rectangular)
    Cocktails 0

     

    RECEPTION HALL
    DIMENSIONS
    Area (sqm) 5176
    L x W x H (m.) 70 x 47 x 11
    CAPACITY
    Theater 2500
    Classroom 1152
    Banquet 1600 (Round)
    Banquet 2600 (Rectangular)
    Cocktails 1600

     

    THE FORUM
    Venue Area (sqm) Dimension (L x W x H) Theater Classroom Cocktails
    Forum 1 1285 - 1036 632 760
    Forum 2 1722 - 1520 782 1100
    Forum 3 1285 - 1036 632 760
    Forum 1 & 2 or 2 & 3 3007 - 2940 1414 1860
    Forum 1 & 2 and 3 4292 - 4620 2046 2620
  2.  

  3. SMX CONVENTION CENTER
    The country's newest and largest privately-run exhibition and convention center, SMX is a world-class venue for international exhibitions, large-scale local trade events, major medical and other industry conventions and corporate functions.

    It is an integral part of the Mall of Asia Complex, an innovative business and leisure park that addresses the needs of every event organizer. Its proximity to the Mall of Asia integrates business with recreation, shopping and entertainment.

    With future development plans for hotels and a 12,000-seat Arena, the Mall of Asia Complex is envisioned to be the "New Convention Destination in Asia."

    Contact Details
    Address: Seashell Drive, Mall of Asia Complex, Pasay City, Philippines
    Tel. No. : (632) 5568888
    Fax No. : (632) 5562970
    Email : info@smxconventioncenter.com
    Website : www.smxconventioncenter.com

    DIMENSIONS AND CAPACITIES
    VENUE Floor Area (SQM) Width (M) Depth (M)
    Hall 1 or Hall 4 2,750 50 55
    Hall 2 or Hall 3 1,815 33 55
    Function Room 1, 2 or 3 950 20 47.5
    Function Room 4 1,900 40 47.5
    Function Room 5 2,350 49.5 47.5
    Meeting Room 1 82 8.5 9.5
    Meeting Room 2 80 8 9.5
    Meeting Room 3, 4, 5 or 6 86 9 9.5
    Meeting Room 7 93 10 9.5
    Meeting Room 8 94 10 9.5
    Meeting Room 9 79 8 9.5
    Meeting Room 10 112 9.3 12
    Meeting Room 11 100 15.17 7.07
    Meeting Room 12 52 8.46 7.22

     

    SEATING CAPACITIES – Individual Rooms
    Venue Capacities Per Setup
    Theater Classroom Hollow Square Banquet Cocktail
    Hall 1 or Hall 4 2,750 1,500 2,000 2,200
    Hall 2 or Hall 3 1,815 1,000 Not Applicable 1,150 1,400
    Function Room 1, 2 or 3 1,054 552 504 800
    Function Room 4 1,920 1,056 1,248 1,600
    Function Room 5 2,160 1,242 1,824 1,900
    Meeting Room 1 53 Not applicable
    Meeting Room 2 70 36 24 36 75
    Meeting Room 3, 4, 5 or 6 75 40 24 36 80
    Meeting Room 7 80 54 24 36 90
    Meeting Room 8 80 54 24 48 90
    Meeting Room 9 70 40 24 48 75
    Meeting Room 10 100 54 35 69 110
    Meeting Room 11 130 63 42 72 110
    Meeting Room 12 Can accommodate 8 to 24 persons in Board Room setup only

     

    SEATING CAPACITIES –Room Combinations
    Venue Capacities Per Setup
    Theater Classroom Hollow Square Banquet Cocktail
    Halls 1-2 or 3-4 4,565 2,500 3,150 3,600
    Halls 2-3 3,630 2,000 2,300 2,800
    Halls 1-3 or 2-4 6,380 3,500 4,300 5,000
    All Halls 9,130 5,000 Not 6,300 7,200
    Function Rooms 1-2 or 2-3 1,920 1,056 Applicable 1,248 1,600
    Function Rooms 1-3 or 3-4 2,974 1,608 1,752 2,400
    Function Rooms 2-4 3,840 2,112 2,496 3,200
    Function Rooms 4-5 4,080 2,298 3,072 3,500
    Function Rooms 1-4 5,082 2,808 2,760 4,000
    Function Rooms 3-5 5,134 2,850 3,576 4,300
    Function Rooms 2-5 6,188 3,498 4,080 5,100
    All Function Rooms 7,242 3,954 4,584 5,900
    Meeting Rooms 2-3 145 76 48 72 152
    Meeting Rooms 4-5 or 5-6 150 96 48 72 160
    Meeting Rooms 4-6 225 144 72 108 240
    Meeting Rooms 7-8 160 108 48 84 180
    Meeting Rooms 7-9 230 148 72 132 252
    Meeting Rooms 8-9 150 94 48 96 162
  4.  

  5. WORLD TRADE CENTER – MANILA
    In the Philippines, World Trade Center Metro Manila is the first world-class exhibition center which was inaugurated on November 1996. The first of two exhibition halls cover a total floor space of 8,300 square meters.

    Set to be added to the complex in the near future is another exhibition hall, a high-rise office/commercial building, as well as a hotel. It will house the offices and club facilities such as restaurants, lounges and other amenities.

    Contact Details
    Address: Gil Puyat Ave. Extension cor. Diosdado Macapagal Boulevard, Manila, Philippines
    Tel. No. : (632) 551-5151
    Fax No. : (632) 551-5243
    Email : wtcclub@wtcmanila.com.ph
    Website : www.wtcmanila.com.ph

    HALL SPECIFICATIONS
    Total Floor Area 10,810 sq.m.
    Total Exhibition Area 8,300 sq.m.
    Pre-Function Lobby 1,300 sq.m.
    Mezzanine 1,210 sq.m.
    Vertical Clearance 10 meters
    Columns Only 4 in exhibition area (1m x 1m each, 30m apart)
    Booth Capacity 526 standard 3m x 3m
    Floor Loading Capacity 250 lbs./sq.ft

     

    Venue Area (sq.m.) Theatre Classroom U-Shape Cocktail
    Seminar Room I 84 60 40 36 100
    Seminar Room II 58 30 20 16 70
    Conference Room 33 20 15 10 40
    Meeting Room 27 15 10 6 20
  6.  

  7. CEBU INTERNATIONAL CONVENTION CENTER (CICC)
    The Cebu Convention Center (Cebu International Convention Center, CICC) is a structure built by the Cebu Provincial Government in time for the 12th Asean Summit in January 2007 and the 2nd East Asia Summit.

    It is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in Mandaue City.

    The Cebu Convention Center features an International Media Center, a large Plenary Hall, an Exhibition Hall, and several Meeting Rooms. The Cebu International Convention Center is an ideal venue for conventions, meetings, trade shows, business conferences, sports, corporate events, expositions and other special events.

    Contact Details
    Address: C. Seno St. Corner Quano Ave. North Reclamation Area, Mandaue City, Cebu, Philippines
    Tel. No. : +63 32 2382683 / +63 32 2382685
    Fax No. : +63 32 2382681
    Email : cicc.cebu@pldtdsl.net / cicc.cebu@gmail.com
    Website : www.cicc.cebu.gov.ph

    DIMENSIONS AND ROOM CAPACITIES
    HALL / ROOMS Area (sq.m.) Theater Classroom Banquet-Round
    Plenary Hall (2nd Flr) 1,934 2,800 1,600 1,000
    Exhibition Hall (2nd Flr) 1,536 1,600 1,200 900
    Summit Hall 1 (Upper Ground ) 1,152 1,000 900 650
    Summit Hall 2 (Upper Ground) 1,366 1,200 900 650
    Leader's Room 101 156 150 125 90
    Leader's Room 102 234 250 180 140
    Leader's Room 103 156 150 125 90
    Leaders Room 104 288 280 230 175
    Leader's Room 105 96 90 70 50
    Leader's Room 106 56 50 40 30
    Leader's Room Rm 108 112 110 80 60
    Exhibit Area 1 648 600 400 250
    Exhibit Area 2 695 800 500 350
    Cafeteria 397 400 150 120

Aside from these world-class convention and exhibition facilities for international events, several hotels and resorts in Metro Manila and key cities in the Philippines have ballrooms, meeting rooms and similar facilities that can accommodate small and medium-sized events.

In addition to the Tourism Promotions Board (TPB), the Department of Tourism in United States can also provide you with information on travel and tourism to Philippines. The TPB can be reached at:

Tourism Promotions Board (TPB)
4th Floor, Suites 10-17, Legaspi Towers 300
Roxas Boulevard, Metro Manila, Philippines 1000
Tel No. +63 2 525 9318 to 27
Fax No. +63 2 521-6165 / +63 2 525-3314
Email : pcvcnet@dotpcvc.gov.ph
Website : www.dotpcvc.gov.ph

 

Back To Top